Most hoteliers participate in “loyalty” programs like Mariott Bonvoy not out of love for the brand, but to buy access to distribution. They're about financial engineering. Points are designed to expire, not to reward. When CFOs run the show, guest experience takes a back seat. @journeyrewards is reshaping this by putting experience and customers first. If the room is available, it's yours to book. Forget "Upon availability." John Sutton, CEO of Journey, and @KevinColleran