When I started building my Twitter audience, I thought more followers meant more influence. But I soon realized many high-follower accounts are just engagement farmers or hyperposters with little real influence. They stir up fights and churn out populist takes, but when they take a stand, no one cares. Interestingly, the real movers and shakers often don't have that many followers. This confused me for a while. This is actually a common phenomenon, known as Berkson’s Paradox or “the tails come apart.” Two things that are initially correlated—followers and influence—decorrelate at the extremes. For most people, the value of each new follower becomes logarithmic beyond a certain point. I suspect it craters around 30-40K for most accounts. It’s different for brand accounts or businesses that directly appeal to followers, but when evaluating individuals, this was a major insight for me.