Every time I get caught up in the hype I rewatch this video. This is the most important lesson for founders. Too many are obsessed with being an "AI company" or a "crypto company." They build for the technology or some random idealized philosophy. it was always about value for the customer USING technology. Bezos was willing to build 4 million square feet of distribution centers because it improved the customer experience. The label didn't matter. The result did.