Why is it important for a project's CMO to have complete project experience? Because many aspects of project marketing are interconnected. If the groundwork is laid properly, it can better accumulate for the later stages, thus avoiding significant adjustments later on (such as changing names, altering community management models, or modifying channel cooperation terms), which would increase sunk costs. A CMO with complete project experience can relatively early predict the impact of marketing strategies on subsequent developments, allowing for better planning in advance.

When in doubt, trust the mystic arts. Simple and straightforward, but effective. (Serious face, and I have already mastered the art of fortune-telling with ChatGPT.

Last week I had a "gap week" in Europe. Aside from necessary meetings and transactions, I hardly worked at all. Every day was spent enjoying the scenery, taking photos, shopping, and dining. After clearing my mind, I reflected on life and made some plans. After returning, I felt refreshed and was awakened by my dreams every day, decisively making a few big decisions. Betting on a big wave to come, stay tuned.

I visited two Apple stores Finally got this pink iMac The user experience and feeling are very good Now the study feels magical Walking in, I instantly get into the zone

Since the increase in project launches, users have become more sensitive to advertisements, and with the rise of various "mouth-to-mouth" platforms, the logic behind projects investing in KOLs has changed long ago. 🟢 In the second half of 2023, the trend of "great efforts yield miracles" became popular. Project teams had larger budgets, and users' ability to discern advertisements had not yet been activated. To put it bluntly, most Web3 projects had little experience with advertising, so they simply invested in all the decent KOLs, creating a prosperous scene on Twitter. Additionally, it was just the end of a bear market and the beginning of a bull market, KOLs had more money in hand, and projects took advantage of this to organize a KOL Round, allowing them to PUA KOLs to work with minimal costs. At that time, whether retail investors or listings were willing to pay, the ROI for projects investing in advertising was extremely high. 🟢 By 2024, it became evident that more and more projects were starting to invest in advertising. After distributing their budgets, they found it difficult to differentiate themselves, failing to create a significant impact, and as users began to recognize advertisements, high-density advertising began to evoke aversion. Thus, projects started to focus on "refined advertising"—finding corresponding KOLs based on different narratives and marketing objectives, and designing promotional rhythms for advertising. @JELabs2024 discovered this demand during this phase, achieving differentiation and specialization, quickly accumulating a large number of cases. If the overall advertising strategy is well-designed, it can greatly enhance the project's brand, user growth, and transaction volume. 🟢 Later on, since it was well-known that projects were advertising, they opted for open advertising, leading to a series of "mouth-to-mouth" activities. These "mouth-to-mouth" activities did increase the project's exposure, but ironically, users' trust in the project decreased. When bulk content flooded Twitter like a deluge, it triggered a collective sense of distrust and fatigue. 🟢 Moving forward, when projects do advertising, they must find a solid core support group, supplemented by some atmosphere groups. The so-called core support group genuinely recognizes the project and the team, believing that the project is meaningful or can help people make money. Questions like "Is it better to post short tweets or long tweets?" are merely on the level of "technique" and not essential. The essence is that KOLs need to be heartfelt. Content that is just shouted out for money lacks impact, so projects must first make a portion of the group "emotional." Having influential big KOLs in this group is certainly great, but KOCs or ambassadors are also good, as long as they express genuine feelings. The atmosphere group is there to enhance the atmosphere and amplify the effect. 🟢 Entering this stage, for project teams or agencies, advertising is no longer just about finding KOLs and allocating budgets. Details will be shared later, or interested friends are welcome to schedule a call for discussion.

Since the increase in project launches, users have become more sensitive to advertisements, and with the rise of various "mouth-pulling" platforms, the logic behind projects investing in KOLs has long changed. 💚 In the second half of 2023, the trend of "great effort brings miracles" became popular. Project teams had larger budgets, and users' ability to discern advertisements had not yet been activated. To put it bluntly, most Web3 projects had little experience with advertising, so they simply threw their budget at all the decent KOLs, creating a prosperous scene on Twitter. Additionally, it was just the end of a bear market and the beginning of a bull market, KOLs had more money in hand, and projects took advantage of this to organize KOL rounds, allowing them to get KOLs to work with minimal costs. At that time, both retail investors and listings were willing to pay, and the ROI for projects investing in advertising was extremely high. 💚 By 2024, it became evident that more and more projects were starting to invest in advertising. After spreading their budgets, they found it difficult to differentiate themselves, failing to create a significant impact, and as users began to recognize the ads, high-density advertising actually led to aversion. Thus, projects began to focus on refined advertising—finding corresponding KOLs based on different narratives and marketing objectives, and designing promotional rhythms for their campaigns. @JELabs2024 identified this demand during this phase, achieving differentiation and specialization, quickly accumulating a large number of cases. If the overall advertising strategy is well-designed, it can greatly enhance the project's brand, user growth, and transaction volume. 💚 In the future, since it's common knowledge that projects advertise, they might as well do it openly, leading to a series of "mouth-pulling" activities. These "mouth-pulling" activities did increase the project's exposure, but ironically, users' trust in the project decreased. When bulk content floods Twitter like a deluge, it actually triggers a sense of distrust and fatigue among the community. 💚 Moving forward, when projects do advertising, they must find a solid core support group, supplemented by some atmosphere creators. The so-called core support group consists of those who genuinely recognize the project and the team, believing that the project is meaningful or can help people make money. Whether long tweets or short tweets are better is merely a matter of "technique"; it is not essential. The essence is that KOLs need to be heartfelt. Content that is simply shouted out for money lacks emotion and impact, so projects must first make a portion of the community "emotional." Having influential big KOLs in this group is certainly great, but KOCs or ambassadors are also very good, as long as they express genuine feelings. The atmosphere creators are there to enhance the ambiance and amplify the effects. 🌈 Entering this stage, for project teams or agencies, advertising is no longer just about finding KOLs, allocating budgets, and designing content. Details will be shared later, or interested friends are welcome to schedule a call for discussion. Now, it's time to go eat 🍗.

Every month, JE Labs transfers its net profit to the exchange to invest in BTC daily, and then periodically transfers the BTC from the exchange to a cold wallet. With the new highs of BTC, I realized that this steady happiness feels like this...

JE在爱琴海💚 @JELabs2024

There is a team that has ideas, is reliable and meticulous, and can also share the real feelings of the team that alpha has brought me to make money: When I observe everyone's work every day, I can't help but smile at my aunt.

Ah, a familiar feeling... Looking back at 21 and 22 years, many Web2 funds entered Web3 in a big way. Will it be different this time?