Every real insight I’ve had building with AI came from chasing outcomes with actual users, not from anyone’s playbook. The pattern I see: the most valuable breakthroughs don’t show up in docs or posts. They’re hidden inside the friction, in the late-night debug sessions, and the calls where you see a user do something you didn’t expect. Most of what matters in AI product work comes from teams pushing past what’s known. The edge isn’t a blog post. It’s the moment when you realize a user’s hack is better than your spec. If you want to build something real with AI, tune out the noise. Go where the feedback is honest, where the code gets rewritten, and where the conversation is about the next user outcome, not the next headline. All the best product teams are already there.