"There Is No Antimemetics Division" was quite the hot topic of discussion and approval among my peers about a year ago. I didn't like it at all. My problem with it was that the author's writing style made promises that the book not only didn't keep, but that he had no interest in keeping. The book was written like science fiction, accumulating details and presenting the appearance of a logical attack on a gigantic unknown. But it wasn't SF. Those promises never paid off. It didn't affirm the rational knowability of the universe it was describing - the author was too busy creating and heightening an atmosphere of epistemic horror. When I objected to this, some of the people I complained to said that they thought my annoyance was misdirected - it wasn't intended to be SF at all. My answer to that is that if the author did not want to win at the genre-SF game, he shouldn't have written like he was trying to do that. I felt baited and switched. Science fiction genre conventions have evolved for purposes that go quite a bit beyond just being entertaining. I think they do good and valuable things, and I strongly dislike it when people skinsuit them.