Healthcare ROI mistake #5: Making ROI cookie-cutter Your ROI is going to be different from patient to patient, both on a cost AND time it takes to reach ROI perspective. You should try to figure out which populations you can deliver ROI quickly first, then generate the MOST ROI over time. Weak example: Rolling out a program for musculoskeletal health across an enterprise without taking patient age into consideration in ROI Instead: Be sure to critically assess the implementation path and customize ROI according to the likely impact in different subgroups Stronger example: Prioritize facilities with older patient populations who will benefit more in the short term from MSK programs and drive ROI faster