there's a quiet shift happening in how we design software. we're moving from UX to AX (agentic experience). traditional UX is screen-centric. you tap a button, product reacts, job done. every session starts from zero. designers pre-plan every path with hard-coded flows. users fill out forms and dropdowns because the product remembers nothing about you. success = fewer clicks and faster flows. trust = "interface looks clean so it must work." agentic experience is relationship-centric. the agent keeps track of ongoing goals, nudges next steps, improves over time. you're never starting over. the system plans its own path - it senses, infers, chooses actions the designer didn't script. context is learned, not asked. preferences, patterns, even team norms are remembered. success = earned trust and compounding value. metrics shift to retention, satisfaction with decisions, how much autonomy you hand over. trust = the agent shows its work early, then tapers as confidence grows, like a human teammate. most apps will eventually work this way. your email client will learn your writing style and priorities. your design tool will remember your brand guidelines and suggest layouts. your CRM will track relationship patterns and recommend next moves. the best products will anticipate needs, remember context, and get better with every interaction. shoutout to @meetLCA for this visual and hit them up if you need help designing these AX experiences (they lead the charge) we're moving from tools you use to partners you work with. the companies building ax instead of ux will own the next decade. users will stop tolerating dumb software that makes them repeat themselves. once you experience true AX, traditional UX feels broken. there's no going back.

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