The bigger picture of Colbert’s cancellation - and that Kimmel and Fallon will soon follow - is that network television is unmoored and decaying quickly. Watching content, on demand, has completely eroded the cultural habit that linear TV enabled/created. The only thing left keeping linear TV afloat is live sports. I think you can expect this to have broad and long run consequences. The biggest being what new sense-making mechanisms replace linear TV (news, investigative journalism etc). The obvious answer is YouTubers and Podcasters but their breadth isn’t broad enough yet. Focusing on this can be a big opportunity. Shaping narratives online, in the future, will mean shaping future consciousness which ultimately shapes outcomes.