Why is it important for a project's CMO to have complete project experience? Because many aspects of project marketing are interconnected. If the groundwork is laid properly, it can better accumulate for the later stages, thus avoiding significant adjustments later on (such as changing names, altering community management models, or modifying channel cooperation terms), which would increase sunk costs. A CMO with complete project experience can relatively early predict the impact of marketing strategies on subsequent developments, allowing for better planning in advance.