New work for @archetypevc Archetype is an early stage crypto fund accelerating the programmable future. I was commissioned to design an identity and website that would speak to the many archetypes of their community; founders, developers, designers, artists, researchers, investors, and the in-betweens. The silhouette is concrete, geometric, and digitally modernist. The graphical system balances rigid geometric shapes with open-ended interpretation where forms are entirely abstraction and literal.