New work for @archetypevc Archetype is an early stage crypto fund accelerating the programmable future. I was commissioned to design an identity and website that would speak to the many archetypes of their community; founders, developers, designers, artists, researchers, investors, and the in-betweens. The silhouette is concrete, geometric, and digitally modernist. The graphical system balances rigid geometric shapes with open-ended interpretation where forms are entirely abstraction and literal.

The re-drawn mark is heavier, concise, and always positioned up and to the right.

The colors are constrained, yet codified with energy.

Visual system in usage:

Special shout out to @katiewav for bringing me on and collaborating on this, and also to @tylerinternet and the rest of the broader team for trusting me with their bb!

Lastly, see the application of the identity on the new website below, where we spent a lot of work getting the details just right.