layered form, monochrome laser prints

wordmark construction for @archetypevc (b-sides)

concrete forms -> concrete layouts a closer look inside the @archetypevc graphical system

new long-form design and development for @archetypevc’s refresh in display + great article with @matdryhurst written by @katiewav

not for everyone, perfect for someone.

We worked with the inimitable @omgadamho to refresh the Archetype brand identity and website—illustrating our excitement looking forward towards a new era for the firm, for the industry, and for the programmable future

New work for @archetypevc Archetype is an early stage crypto fund accelerating the programmable future. I was commissioned to design an identity and website that would speak to the many archetypes of their community; founders, developers, designers, artists, researchers, investors, and the in-betweens. The silhouette is concrete, geometric, and digitally modernist. The graphical system balances rigid geometric shapes with open-ended interpretation where forms are entirely abstraction and literal.

yeehaw

strawberry