Recently, I've been following the Solar Growth Bootcamp @Solana_zh to learn. The #Crypto industry evolves rapidly and lacks a unified methodology. As a project marketer, it's essential to keep learning and continuously update our understanding. 【Build your brand like a religion, first write your own "Bible"】 Today, @0x_claudia's sharing was very enlightening and just answered a little confusion I've had lately—how can startup projects achieve growth through "Partnerships"? Although I know that co-marketing can bring early user traffic, I used to struggle internally during practice: does the project really have leverage to negotiate partnerships at this early stage? Claudia proposed a key idea: "Expectations" are the most important asset for a startup brand in the cold start phase. 🥂 For Partners: Provide long-term growth potential, such as ecosystem synergy and user sharing, rather than short-term traffic exchanges. 👥 For Users: Establish trust through a clear product vision and substantial collaboration modules. In the past, I always worried about having "insufficient resources" in the early stages, but in fact, the true advantage of a startup is: flexibility + future narrative. Claudia also talked about the 0-1 "cold start logic chain:" The key to cold start is continuous review, finding the growth path that suits you best. 1️⃣ The product itself is the strongest customer acquisition engine; first refine the core value to attract users naturally. 2️⃣ Focus on validating effective channels to the extreme; at the same time, combine key product nodes to design experiences with viral potential, creating explosive points. 3️⃣ It's not about pursuing every breakout, but about precisely hitting the mark, accumulating momentum, and finding the leverage point that suits you best. Build your brand like a religion; first, you need to have your own "Bible"—a clear mission and values, which are the core beliefs of the brand. The task of marketing is to spread this belief, making people excited, resonating with them, and encouraging them to join. The key is to let others feel the real value and help, not just one-way output, but a "selfless" connection. When you convey hope, meaning, and a sense of belonging, you will naturally attract a group of "believers" to help build the brand and establish a truly sticky community. I also organized the SPICER growth model mentioned in class, the new trends in #Instagram+Google SEO, and the methodology of Branding👇