1/ "I don't understand crypto." Translation: "Tell me a story that makes sense."

2/ The crypto projects breaking through aren't necessarily the ones with superior tech. They're the ones with founders who can make complex ideas feel human.

3/ We're seeing a shift: Founders taking back control of their narrative instead of outsourcing it entirely. Why? Because in crypto, trust isn't given—it's earned through authentic human connection.

4/ Three myths founders believe: → "The tech speaks for itself" → "I should focus on building, not talking" → "Communication isn't my strength" Reality: The person who built the vision is best positioned to explain why it matters.

5/ There's a playbook for this. A compact 10-page "Founder Mode Comms" whitepaper. It's a step-by-step system for web3 founders who want to own their narrative without becoming full-time content creators. 8/ Download the complete playbook at Your story is your competitive advantage. Time to tell it properly. 🤝