1/ "I don't understand crypto." Translation: "Tell me a story that makes sense."

1/ "I don't understand crypto." Translation: "Tell me a story that makes sense."

Community impressions on Ethereum's marketing strategy

Crypto is going institutional and mainstream in a big way. Founders, are you ready to step up to communicate your vision to a wider audience? If you're not sure, this whitepaper is for you:

The first piece of crypto legislation in the US passed and signed. Historic. I fundamentally believe the world’s financial rails will operate on crypto. This is exciting but it’s still an uphill climb. The work is not done. But we’ve come so far as an industry.

My normie friends are watching crypto markets again. gm.

A truly historic day for crypto. @Hassan_NY of @coinbase explains to @haslindatv of @BloombergTV the significance of the GENIUS and CLARITY Acts and the game-changing impact they will have on the US and global markets. Watch here:

Dear Founders, three uncomfortable truths: → Your tech doesn't speak for itself, no matter how *revolutionary* it is → The founder with the better story often beats the founder with the better product → You can't fully outsource your voice and expect authentic results

Many founders need to overcome the psychological barrier of posting more frequently on social media. Think about it like building a persona. It's not personal, it's business.

General consensus: Founders should build their personal brand