There are over 8 billion people in the world There are over 5 billion social media users There are over 240 million daily active Twitter users There are maybe 100k CT users, proly even less (source: idk bro) Do you now see how much of an echo chamber CT really is? As a founder with a product that resonates with a broader & less technical audience, do you see how much of a disfavour you're doing to your project if your marketing strategy relies only on CT?
Aixa
Aixa21.7. klo 05.22
I agree with this, and this is how I see the future of CT: CT isn’t where you find net new users anymore. It is where you build relationships with other teams. Twitter’s becoming more of a devs, bd and teams channel, a place to talk tech, explore real integrations, and show what we’re building under the hood. Actual user acquisition? That’s going to happen through more traditional marketing channels, promoting products that solve real-world problems, are built for end users, have great UX, and delight people with tools that just work. Where blockchain is invisible, privacy is native, and the tech just helps without explaining itself. That’s how we’ll onboard new users. CT will become a niche, like in any other industry. Marketers will have to go outside the bubble and sell what we’re building the way all products are sold: through emotion, value, and experience, not through whitepapers and roadmaps. Those are for insiders. For the rest, it’s about what this actually does for them.
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