Everyone thought that Apple's market value of $3 trillion was its peak. But they were wrong... For the past 10 years, Apple has been building something more significant than the iPhone. Tim Cook stated that this will be Apple's true legacy. What they have been quietly working on is: 🧵

In 2019, Apple CEO Tim Cook shocked everyone... "If you look back and ask what Apple's greatest contribution to humanity is, it would be in the health field." Not the iPhone, not the Mac, but health. And it all started with the launch of the Apple Watch in 2014:

Initially, this watch was just a fashion accessory and an auxiliary device for the iPhone. But it has a basic health sensor: a heart rate monitor. This laid the foundation for creating advanced commercial health devices. With each generation of products, Apple adds more health features...

In addition to heart rate monitoring, Apple has also added the following features: • Fourth generation (2018): ECG function certified by the FDA • Sixth generation (2020): Blood oxygen sensor • Eighth generation (2022): Temperature monitoring for menstrual cycle tracking • Ninth generation (2023): More advanced sleep analysis But their next innovation is even more stunning...

By 2025, Apple will upgrade the AirPods Pro 2 to hearing aids certified by the FDA in over 100 countries. This is not just a functional update — it’s a revolution. They make healthcare accessible to everyone. Here’s how they do it:

Traditional hearing aids are priced between $1,000 and $4,000 each. But AirPods offer the same functionality for just $249... And unlike traditional hearing aids, which come with a medical device label, they are a mainstream product worn daily by millions of users. This reveals Apple's true health strategy:

Apple is not focused on creating professional medical devices, but rather on embedding health technology into their best-selling products. The result? Users love it. All the features are connected through the Health app — which initially started as a pedometer. Only Apple can achieve this, and here’s why:

Apple's privacy-first approach underpins its health strategy. While other tech giants profit from user data, Apple's revenue comes from hardware and services. This model establishes crucial trust when asking users to share sensitive personal information. Their execution is very clever:

Apple uses end-to-end encryption for health data. In other words, even Apple itself cannot access your health information. This makes users more willing to share health data, which is unimaginable for other companies. The results speak for themselves:

The Apple Watch has already helped thousands of users discover undiagnosed heart conditions. The new sleep apnea monitoring feature added in 2024 can also identify this serious issue that affects millions of people worldwide. But this is just the beginning. Behind the scenes, Apple is working on even more significant projects…

These are their latest plans: • Blood pressure trend detection • AI-based health coach Mulberry project • Non-invasive blood glucose monitoring for diabetes Each of these is advancing their mission to make health more accessible. Of course, Apple itself benefits from this as well...

Over 34 million Apple Watches are sold each year, and the health app ecosystem generates billions in commission revenue in the App Store. But because Apple continues to improve user health, users have developed a genuine trust and emotional connection with it. This is the most valuable gain in its expansion. Why?

Because Apple's true talent is not just in technology—but in how it has built a loyal community. They didn't disrupt the healthcare industry overnight. They protect user privacy. With years of genuine attitude, they have earned the trust of their users.

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