The fine art of engagement baiting 1. Write something that makes others want to - correct you - disagree with you - add their own opinion - share - bookmark to read later - support - ask a question 2. Which means you need to create content that - is actually incorrect - is right and shows a new perspective - resonates and captivates - is funny - is novel - is beautifully done - creates curiosity - teaches something The emotions it should hit on: - annoyance, anger, disgust - connection (when they share it to flame you in a group chat or share cause it’s a funny) - ego and pride (to prove you’re wrong, they’re right, show their knowledge) - surprise, joy, delight - curiosity This video below goes over my take on future of attention capture, content, and brand collabs