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Pump.fun to raise $1B token sale, traders speculating on airdrop
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Boop.Fun leading the way with a new launchpad on Solana.
Emily Lai
cmo @hypepartners // ecom, dtc, saas growth background // always growing
currently picking up a new sport called algorithm arbitraging
17.7. klo 02.59
“You either need to create a product that is going to attract a different audience that isn't just crypto native. And we have seen that with certain consumer apps where the crypto piece is fully abstracted and or you just need to go to a completely new channel.”
@emilyxlai of @hypepartners on growing your audiences via different distribution channels
1,89K
In exchange for covering dinner, this is now the most viral video the sponsor has had with almost 100k views
- 857% increase in impressions
- 1000% increase in profile visits to @ktrivs
- @GolemFoundation and @OctantApp being talked about
never bet against girl dinner (or me when i have something to prove <3 )
8.7. klo 02.34
a short film for ultra high net worth individuals
9,12K
Top apps downloaded in the usa on ios these last 4 days:
- Robinhood is #502
- Coinbase is #435
- Phantom is #313
- Love Island is #2 (we are so cooked)
11.7. klo 18.34
$BTC at 118k and Coinbase Appstore Position is...
.. 162 :')
3,42K
the one take i havent seen on ethcc was how beneficial it was to have some online personal brand (*cringes*) and be in a city that was so walkable
getting noticed on the streets in between events is awful for opsec lol but led to new relationships, calls, and opportunities
if you ever see me say hi. i likely won’t recognize you behind your pudgy or milady nft but i promise im not as grumpy as that photo next to the picasso smiley
10.7. klo 18.48
Yes i Cannes! @EthCC
Last post about it.
Honestly, spent most of time in Hotel doing calls. As a BD it’s hard to justify time at side events when @emilyxlai and @mariamagenes1 are killing lead gen.
Glad conference is in Cannes again next year. Was a great city for it. Easy to get everywhere walking, amazing beach, really not as expensive as everyone was making out.
One thing i’d like to see at more industry events is more access for retail and users - a lot of the work we do at @hypepartners is to help with this, ultimately what marketing is all about. Had a lot of fun with these two, who do a lot for visibility in the space.
See y’all next year!
3,31K
The fine art of engagement baiting
1. Write something that makes others want to
- correct you
- disagree with you
- add their own opinion
- share
- bookmark to read later
- support
- ask a question
2. Which means you need to create content that
- is actually incorrect
- is right and shows a new perspective
- resonates and captivates
- is funny
- is novel
- is beautifully done
- creates curiosity
- teaches something
The emotions it should hit on:
- annoyance, anger, disgust
- connection (when they share it to flame you in a group chat or share cause it’s a funny)
- ego and pride (to prove you’re wrong, they’re right, show their knowledge)
- surprise, joy, delight
- curiosity
This video below goes over my take on future of attention capture, content, and brand collabs
9.7. klo 03.04
The "sponsor our dinner" experiment was:
- a reminder you can just do things
- spontaneous and planned during appetizers lol
- a sign on how content/collaborations are changing in the age of ai and information excess
Total of 30,000 impressions so far and growing
Thank you @OctantApp for taking the risk on us. Gratitude to @lou3ee for filming, @ktrivs for being herself, the lovely women i had dinner with:@sodofi_ @reka_eth @MashaHealy @0xLaurenveggie , and everyone who supported
34,45K
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