There's an epidemic of undisclosed pay to play in crypto, and it's a problem. What I mean is: Company X announces that it will do something on crypto infra Y. The infra could be an L1, L2, dApp, whatever. Both the Company and infra go around talking about how they chose each other on the merits. But in reality the infra paid the company a significant amount of cash (or more likely, tokens) to build on it. This is both dishonest and counterproductive. It's yet another example of how an industry whose technology celebrates transparency rarely practices it. To be clear, there's nothing wrong with incentivizing someone to use your tech. Doing so is why many crypto projects keep large treasuries. But for the love of god you should disclose it. I think projects who do so will actually be celebrated and are more likely to succeed in the long run.