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In the evolution of @ChimpersHQ we are now well into the "expansion" level, and moving towards "brand gravity" status
It's level 3/5 on our road to "legacy" brand status, and it's the most exciting phase by far
Genesis (2021–2022)
Born from 1/1 art and storytelling roots (Timpers, TBAC)
Captivated early Web3 with pixel art, lore, and originality
Community driven, intimate, pure, a passion project with soul
Foundation (2022–2023)
Genesis collection launches, community cemented, brand DNA clarified
Lore, gamified experiences, and consistent delivery deepen trust
Chimpers becomes one of the few in Web3 seen as serious IP
Expansion (2024–2025)
Mainstream friendly design from pixel to kawaii
Social reach explodes to 2M+ followers across major platforms
Physical products, cards, plush toys, stickers, multi-chain enabled
Mainstream friendly design from pixel to kawaii
Retail/licensing deals, real-world collabs
Brand Gravity (2025–2026)
IP becomes recognizable beyond NFTs
Partnerships with global brands, crossover drops, media deals
Merch in stores, characters on shelves, maybe even on screens
Chimpers evolves into a multi-format IP, not a project, but a world
Legacy (2027+)
A generational brand with characters kids grow up with
Massive product ecosystem, games, animation, books, toys, collectibles
Holders evolve from collectors into co-creators, licensees, and builders
The IP lives on with or without hype cycles like Pokémon, Hello Kitty
This isn't blue sky thinking, or loose talk, it's all very real, practical, and achievable
!chimp
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