In the evolution of @ChimpersHQ we are now well into the "expansion" level, and moving towards "brand gravity" status It's level 3/5 on our road to "legacy" brand status, and it's the most exciting phase by far Genesis (2021–2022) Born from 1/1 art and storytelling roots (Timpers, TBAC) Captivated early Web3 with pixel art, lore, and originality Community driven, intimate, pure, a passion project with soul Foundation (2022–2023) Genesis collection launches, community cemented, brand DNA clarified Lore, gamified experiences, and consistent delivery deepen trust Chimpers becomes one of the few in Web3 seen as serious IP Expansion (2024–2025) Mainstream friendly design from pixel to kawaii Social reach explodes to 2M+ followers across major platforms Physical products, cards, plush toys, stickers, multi-chain enabled Mainstream friendly design from pixel to kawaii Retail/licensing deals, real-world collabs Brand Gravity (2025–2026) IP becomes recognizable beyond NFTs Partnerships with global brands, crossover drops, media deals Merch in stores, characters on shelves, maybe even on screens Chimpers evolves into a multi-format IP, not a project, but a world Legacy (2027+) A generational brand with characters kids grow up with Massive product ecosystem, games, animation, books, toys, collectibles Holders evolve from collectors into co-creators, licensees, and builders The IP lives on with or without hype cycles like Pokémon, Hello Kitty This isn't blue sky thinking, or loose talk, it's all very real, practical, and achievable !chimp
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