Tokenized content is the Trojan Horse. Everyone’s focused on trading, but it’s quietly building the next internet-native behavior: collecting. And it’s already happening on @baseapp and @zora. Thoughts 🧵👇

1. Tokenized content is not about speculation. It’s about collecting (like buying magnets or Christmas tree ornaments when you’re on vacation simply bc you’re happy and want to own a memory)

2. Our digital lives are overtaking IRL. If you have collectors in the real world, they’ll exist in the digital world, too, as normies move on-chain. Simply inevitable.

3. By tokenizing content instead of making each post a one-of-one NFT, you can buy as much or as little of a post as you want (i.e. $0.01). If you buy something for a penny, you’re not trying to get rich. You’re building up a carved wooden box of keepsakes.

4. On-chain transaction fees had to fall to make tokenized content feasible.

5. Most posts will have a very low market cap (think $0-$10).

6. A few extraordinary posts will be worth millions (imagine if you could own a bit of Do Kwon’s “Steady Lads” or SBF’s “1) what?)”

7. Collecting posts is the single biggest attack vector decentralized networks have against incumbent web2 giants. It’s a way to push value to the long tail of creators who are essentially marginalized/ignored today.

8. The real mindflip: tokenized content isn’t about speculation. It’s about love.