The AI agent war is splitting into two camps. One is building butlers. The other is building architects. Model 1: The Butler Agent (OpenAI/Google/Manus) - Focus: Automating human tasks. "Book a flight." "Find an apartment." - Goal: Replicate and replace individual human actions. - Output: A completed to-do list item. - Limitation: Solves problems that are already solvable, just faster. The value is incremental convenience. Model 2: The Architect Agent (Specialized Systems) - Focus: Orchestrating complex systems. "Analyze these 1,000 winning ad formats and generate 50 new variations in my brand voice." - Goal: Build and manage processes beyond human scale. - Output: A scalable engine that runs continuously. - Tools Used: Proprietary ad libraries, fine-tuned LLMs, multi-agent orchestrators like n8n. - Limitation: High effort + time. Requires deep domain expertise to build and not everyone will want to build out their own automations We're building @growthterminal for the architects, to help marketing teams build out their entire content engine.