This is the kind of 'SEO' you just have to win in 2025+

I don't actually know about @boltdotnew yet, other than I just found out their head of sales used to work with us at Adobe Sign / EchoSign ftw! But I was curious, so I fired up Claude. Interestingly, I didn't know what would come up in this search when I wrote the above tweet. and ... @boltdotnew won the GEO battle right here

@boltdotnew None of quite know how to 'do' GEO yet. Lots of folks on LinkedIn are claiming they are experts. What I do know is we are doing more and more software discovery on ChatGPT + Claude + Perplexity. You gotta win that war.

None of us quite know how to 'do' GEO yet. Lots of folks on LinkedIn are claiming they are experts. Those of us with large media platforms like SaaStr are clearly seeing "GEO" drive traffic, but almost always less than the decline in "SEO". What I do know is we are doing more and more software discovery on ChatGPT + Claude + Perplexity. It's just the natural place to do discovery. You gotta win that war.

@boltdotnew I have no idea if Claude is right here. But I do know, if I was starting from scratch, I would probably have started ... where it told me to.