In 2015, Under Armour was worth $19B. 📈 Beat Adidas in the U.S. 🏀 Steph Curry signed 📦 $1B+ in footwear revenue 📈 Stock at $53.78 👀 Everyone thought it was the next Nike Then CEO Kevin Plank made $710M of mistakes … and lost $17 BILLION in market cap. He bought 3 fitness apps: – Endomondo: $85M – MyFitnessPal: $475M – MapMyFitness: $150M The Plan? Turn UA into a tech company. The result? No hardware. No ecosystem. No revenue plan. Just a dream of “connected fitness” that never connected. I never hear Kevin on podcasts and it would be such an amazing one to do. X, help me make it happen...