The Rolex Indicator Lately I’ve been seeing more “Just bought a new Rolex” posts. Not as many as there were near the last peak, but definitely more than six months ago. Last time this happened, it was already late in the cycle. But this time, the volume is still low compared to the peak. I’ve been digging into the data for a longer piece (coming out next week) Rough estimate: we’re two-thirds in. The top is still ahead.