5 Reasons $JOE Can Hit a $10B Market Cap this cycle 🌝 (and why it’s not as crazy as it sounds) 1. 20 Years of Meme History Most meme coins are built on 1 viral moment. $JOE is built on two decades of internet culture. Joe’s face is ingrained in millions of minds. Half the time people post him without even knowing they’re shilling the coin.