How we think about short-form at Claynos👇 1/ The first frame matters. Before they decide to watch, they decide to pause. Your opening shot should spark curiosity or emotion. Weird angles, bold expressions, mid-action moments - scroll-stoppers. 2/ Lead with emotion. Each Claynos short is built around a feeling: nostalgia, surprise, warmth, laughter. That’s our compass - we reverse-engineer the story to land it. If the emotion hits, the share follows. 2/ No time to waste. Pacing is everything. Every second should build tension, deliver a beat, or reveal something new. Can you surprise the viewer twice in under 12 seconds? 3/ No dialogue? No problem. Our characters don’t speak - so clarity is key. Intentions, emotions, and gags must read instantly. It should work perfectly, even on mute. 4/ Trends can help - but consistency builds trust. We jump on trends when they make sense. But what keeps people coming back is story-driven content: wholesome payoffs, emotional twists, punchlines, and characters they actually care about.