🛍️Zama - Encrypted Loyalty Logic Many brands run #loyalty programs. The hard part isn’t the rewards — it’s the conditions. "Visited 10 days in a row, spent over a threshold, and referred a friend" logic like that requires collecting, analyzing, and storing sensitive data. And every step opens the door to #privacy risk. For years, we’ve accepted a tradeoff: better personalization meant giving up more data. But Zama, with its #FHE technology, flips that assumption. With Zama’s SDK, user behavior can be processed without ever decrypting it. Actions stay encrypted. Conditions run encrypted. And still, the system can verify whether a user qualifies without learning anything else. As someone working in real time #frauddetection, I think daily about what it would mean to evaluate risk or reward triggers without raw access to the data. Zama brings that idea into reach. You don’t need to rebuild your stack. Just change a few types like uint256 to EncryptedInteger and suddenly, the inputs stay private while the logic still runs. You don’t know what the user did. You only know they met the condition. That’s not just cool that’s a practical redesign of how loyalty, scoring, and rewards can work in a privacy first world. #ZamaCreatorProgram #Zama #FHE #web3privacy @zama_fhe @randhindi