The launch of @base app reveals the entire industry's holy grail. Base Pay and Base Wallet together signal something most projects are missing: User retention. Blockchains spend millions on grants, incentives, and marketing protocols to bring users to their ecosystem. They come, they engage, and then they move with the protocol to another blockchain. The cycle repeats. But here's what Base figured out that everyone else missed: You can't own users if you don't own their experience. Think about what a wallet is in 2025. It's not just a place to store tokens. It's a browser. A social network. An app store. A gateway to the entire crypto ecosystem. And whoever controls that gateway controls the user forever. This is exactly what Google did with Chrome and Android. Base isn't trying to be "just another L2." They're playing the Silicon Valley game that crypto never learned: own the user, own the future. Base will never rely on transaction fees alone to make money. That's thinking like a blockchain. They're thinking like a platform. Social network inside the wallet. App store for dApps. Direct relationships with users who never need to leave their ecosystem. Sound familiar? It's the same playbook that made Apple and Google the most valuable companies in the world. Here's what most people don't realize about the Base App: Base is betting that owning the user experience is worth more than collecting gas fees. While other blockchains fight for TVL, Base is fighting for something much more valuable: daily active users. Every L1 and L2 is about to face the same struggle: if you don't own the user experience, you're just infrastructure. And infrastructure is commoditized. Most people don't want a wallet. They want an experience. And this super app experience is how crypto actually gets adopted. Because in the end, users don't care about your blockchain. They care about their experience. And whoever owns that experience owns the future.