1/ 🔓 NEW RESEARCH UNLOCKED 🔓 Arena V2 (@TheArenaApp) has evolved from a “social app comeback” to an integrated Social + Launchpad + DEX stack moving hundreds of millions in value. This is Arena and The Future of SocialFi. 🧵

2/ The core idea is having social rooms minted as tradeable “tickets.” Chat demand sets price; tickets route into launches; launches feed the DEX. The Attention → liquidity loop means activity on any surface (posting, tipping, trading) reinforces the rest.

4/ Relaunched kit added a bonding-curve launchpad & native DEX. 2.5% of every token graduating to the AMM goes to ARENA “Champions” (stakers). This spreads upside from long-tail launches to the broader community, incentivizing stake + discovery of new rooms.

5/ By June, 1/3rd of ’s weekly activity came from new wallets (versus just 20% earlier) Engagement metrics also climbed into June, suggesting users move from free scrolling to paid participation once they saw gated chat + launch perks.

6/ Their trading layer also stuck the landing, as the platform’s generated fees skewed organic from trading activity while referrals remained a small share so far, implying real usage versus pure referral farming.

7/ Arena already shows a measurable share in Avalanche DeFi and leads SocialFi TVL. With ticket utility and staker vaults on the roadmap, there’s room for the social→liquidity flywheel to scale further.