life of a ct lead > say gm > cook memes > post > hop on 1:1 with leadership > motivate them to tweet more and give topics > doom scroll to see what’s happening rn > curate social listening digests to inspire the team > post > coordinate content calendar with partners, product, engineering, bd > write copy, coordinate visual design, prep post > get approval from legal > post > talk to the community > deliver feedback to the team > close feedback loop with community > post