1️⃣ If you can't summarize a meme's narrative in one sentence and within ten words, it's either your summarizing ability is lacking, or the meme itself is not good. 2️⃣ If the expected big positive news comes out and the meme doesn't get the price reaction it deserves, it's either that too many people knew about the expectation in advance, or the big players were just acting poor before. 3️⃣ A good meme is concise and straightforward, without any hesitation in driving the price up.