The Glow team put a lot of effort and careful consideration into the rebrand and website redesign. Here are some of the ideas that helped shape what Glow is and what it’s becoming. 🧵

Authentic credibility The Glow team wanted to make sure that the new brand and website effectively captured Glow's authentic credibility and set the foundation for global impact leadership The new brand reflects our belief that climate solutions need trust, transparency, and auditable truth to grow globally.

Glow is focused on delivering impact without sacrificing profitability Glow’s model only works if solar farms succeed. We built our system to prove that clean grids and profitability can go hand in hand.

Abundant value through recursion Every solar farm that Glow builds produces revenue. That revenue is then used by Glow to build more solar farms, which produce even more revenue, and so on. It’s a recursive subsidy that compounds clean energy, and fast.

Practical optimism We believe in what’s possible but don’t ignore what’s hard. Our brand language shows ambition without arrogance. Optimism without naivety. Vision without vapor.

We wanted the new brand to be: Visionary, but not vague Ambitious, but not arrogant Technical, but human Optimistic, but honest

The result is a rebrand grounded in Glow’s values, sharpened by clarity, and aimed at global impact. We’re not just predicting a better grid. We’re building it. 🌞