Founders: you should be studying @vladtenev's campaign to move Robinhood deeper into crypto, the frontier of financial services. In addition to launching products he's bringing hearts and minds with him and building trust in public across all formats. Note: Audience Clarity: He knows who the primary audience is (retail) and doesn't dilute himself. Consistent Messaging: Incredible message discipline across *all* platforms to build trust and brand recognition. Platform fluency: Vlad is good anywhere at anytime. Social, events, live TV, print media. Because of the tech backlash in media, many founders lost the muscle (or never built it) to communicate with clarity, across channels, to broad, diverse audiences. Vlad is taking advantage of that opening and it's super effective.