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Iskra Velitchkova ⚫️➖
Unapologetically generative artist and more things. Post-random reverse engineering and who knows. Can machines make us more human?
Iskra Velitchkova ⚫️➖ kirjasi uudelleen
The new Heft website is live!
• Purchase works from our shows (starting Wed)
• Weekly digital releases, Wednesdays @ Noon EST!
• The first outside integration of Verse minting, ever
• View the 50+ projects we’ve collaborated on
• Learn about our program + see photos from events
...and tons more coming, read below! `
After an incredible week in nyc, and the opening of our expansive foundational group show Groundwork, this is an essential moment to carry forward the momentum into our next big thing –
Firstly, each work in our gallery shows is now displayed on the site, with many being listed for direct sale starting this Wednesday at Noon EST – be ready then to collect these special works fcfs – pay in any currency and automatically share your address for shipping of physical works. Then, there's more:
Introducing: Heft Releases
This website is also our vehicle for releasing new digital art series as Heft Releases – with minting and purchases powered by Verse, and embedded in our site (more on this below). Every week that there’s not a gallery show opening, we will open the sale of a new series from one artist on Wednesday at Noon EST!
These series allow us to focus on a different exceptional artist each week, and gives collectors great works to acquire from artists we’ve been partnering with... all as digital-first artwork, often at accessible prices. Many of these works will also have an optional physical offering that can be collected before the release, or as a followup at additional cost.
The first artists in these weekly Heft Releases are those who presented work in our two group shows since we opened the gallery in late April:
Jul 09 - Marcelo Soria-Rodriguez @msoriaro
Jul 16 - Nat Sarkissian @_NatSarkissian
Jul 23 - Emily Edelman @emailyedelman
Aug 06 - Fingacode @fingacode
Aug 13 - Shamus Clisset @ShameBrain
Aug 20 - Mike Balzer @pxlshrd
Aug 27 - p1xelfool @p1xelfool
This ongoing series of Releases will continue indefinitely, as a reliable anchor-point for collectors, with exciting new works coming to the space every week – same time, same place, Wednesdays at Noon.
As a bold evolution of the @verse_works platform and our long-standing partnership with them, this marks the first white-labeled integration of their display and sales mechanics by another gallery / website! The Verse technology and user experience for minting digital art has become the best in the business, and this partnership allows us to leverage their suite of mechanics and benefits, so that we can focus our efforts on working with artists to bring you exciting new works.
This means that our Heft Releases will be able to use all the great functionality that Verse has to offer: fixed price sales and a variety of auction mechanics, allowlist access, artist ownership of minting contracts, artist- and collector-curated projects, live-code generated projects, payments with credit card or a variety of crypto currencies, low/no minting fees, and more. This approach also helps us easily onboard new collectors with simple email login and credit card payments.
And for those already using Verse, your existing account will work the same on our site, just log in again using your email address or wallet, and you’re good to go!
A long time in the making, this launch is the start of another big, long-term initiative for Heft. It’s not a platform or a store, not a marketplace or a static gallery site. This is the start of an expanding hub for all our curatorial efforts and collaborations with incredible artists – including the catalog of more than 50 extensive projects/shows that we’ve presented in partnership with artists over the past 3+ years of bringing substantive new art to the space.
A huge thanks to Verse, to the Heft team, and very much to @p1xelfool for developing this custom site and integration of Verse. With more to come soon, please keep a close eye on our Release announcements, and join us in spreading the word about the exciting artists coming to Heft Releases.




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