There’s a shift happening in plain sight. We’re watching two worlds run on separate tracks. On one side, you have NFTs priced out of discovery. Premium markets where entry points feel insurmountable, where the UI is clunky, and where "collectors" means a very narrow group of people who already figured out the maze. It's not sustainable, and frankly, it's not reaching the audience that should be engaging with this technology. On the other side, you have millions of people already collecting, trading, and obsessing over digital items every single day. They're just doing it in gaming environments where the experience is seamless, intuitive, and built around actual utility and enjoyment rather than speculation. The gap between these two worlds isn't technological. NFTs are the underpinning technology that can serve both. The gap is experiential. It's in how we present, price, and distribute these assets across the entire demand curve. What we're building toward isn't about convincing traditional collectors to try gaming, or convincing gamers to become NFT collectors. It's about recognizing that collecting is collecting, regardless of the environment. The technology exists to make digital collectibles accessible, discoverable, and valuable across every price point and every platform. The future isn't about choosing sides between premium collectibles and gaming assets. It's about building the infrastructure that lets these markets speak to each other, where someone can start their collecting journey at any level and grow with genuine discovery and engagement. We're not disrupting collecting. We're completing it.

Mega opportunity for @claynosaurz and @nobodysausage alike! We've known Kael for some time now, and what he's built with Nobody Sausage is nothing less than impressive. A single artist, doing what they love, and conveying that into a massive social media brand. Nobody Sausage has 30m+ followers and around ~1 billion annual views, completely organically. This trumps all of us in Web3...combined. For Clayno, we're bridging the gap going from Web3 to Web2 with massive retail-facing launches - a mobile game and a TV show - and Nobody Sausage is a great partner and platform to help launch these into a much wider audience. For Nobody Sausage, converting massive social media following into hardcore fandom is the next step. We are here to help bridge from Web2 back into Web3. Not for the sake of it, but because real buy-in creates community, culture and fandom. The Nobody Sausage token is the base layer for a memetic movement. As we begin this journey, we will deploy ever-more resources towards potential opportunities. Kael is a single artist, who has built something amazing, and has tons to choose from. Not too different from when Clayno minted, had a different kind of success, but needed help too. Our Navy Seals are ready to rumble.

We built our collections to be programmatic not just for the obvious marketability - this where the mind goes first - but because it introduces a ton of scalability and strong collector economics. @Claynosaurz herds and Popkins pods are sets of up to 9 characters that come together cohesively around their traits. The individual NFTs are fractionalized relative to the whole set. This means: 1. A collection of 25k is really closer to 2.8k sets. 2. A set is harder to collect than just buying an individual collectible. The thrill of the hunt still exists in an online environment where collecting can sometimes be as easy as just clicking “buy”. 3. Each set is more valuable than the sum of its parts. Collectors capture value. Ultimately, collectors get to enjoy their own journey of discovery and acquisition that can take time. The result is an experience that collectors come back for, a collection that is far more scarce than appears, and real value for those that are truly fans.

Excitement around NFTs has been too quiet lately But certain teams have been shipping Let’s see what they are up to 1/8

🌋 Claynotopia is a world of endless possibilities, where ancient clay creatures roam vast landscapes and every corner holds stories waiting to be told. Meet Clay (@aiCLAYno), an ancient being who understands this magic. 1/🧵

Claynosaurz is running it back once again as a finalist at the 2025 Collision Awards! We’re proud to be nominated across 4 categories for our social media shorts and trailer, competing against industry giants like Crunchyroll, Disney, Paramount, and MTV. YOUR VOTE MATTERS. If we won once, we can do it again. Let’s show them what the Web3 community is made of! How you can help: 1. Check out each link in the thread below. 2. Vote for Claynosaurz in each of the 4 categories. 3. Tell your friends and family! Voting Links 👇

It’s been a wild few weeks over here @Claynosaurz .I haven’t had the chance to actually sit back and think. We launched our Achievement System, Popkins, announced a partnership with @Mediawan_kf and then tore up @annecyfestival all in the space of 6 weeks. The whole team here has been working in overdrive since the beginning of the year to make it happen. I’ve never been more grateful to have such a powerhouse team. Only 2 years ago @Plaposaur and I were sweeping floors after events, while @Cabanimation and @cgliuwilliam manually packed our first booster packs. A week ago we made a mega statement at the world’s biggest and most respected animation festival. What’s next? - staking for claynos and then Popkins - achievement system updates for Popkins collecting, mint and more - mobile game launch And that’s just clayno. We’re levelling up, leveraging our near 50-person team, and expanding beyond this. The vision has always been to rebuild the entertainment business as a whole. More to come on this soon. But if there’s one thing we’ve learnt in the last few months it’s that we have something very powerful. Community driven IP is the future. We’re talking to new partners big, small and “mega”. Tip of the iceberg so far.

I finallyyy have a chonky cat slug charcoal nocturn pfp – a special gift from @The_CrimsonClan ❤️🥹 This one means the world to me. The team is unbelievably sweet and kind. I’m honestly speechless. The more I think about it, the more emotional I get. Love you all 🫶

Join us June 25-26 as industry-leading VC @pakman (@coinfund_io) takes the stage with NFT content powerhouses @ForgottenRunes (@bearsnake_21), @doodles (@austin_hurwitz) and @Claynosaurz (@Cabanimation) to unpack their success and how the future is looking bright for Onchain IP.

Feeling a lot of Popkins Pod fomo this morning.