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We're back again 😌

Recently, I've been following the Solar Growth Bootcamp @Solana_zh to learn. The #Crypto industry evolves rapidly and lacks a unified methodology. As a project marketer, it's essential to keep learning and continuously update our understanding. 【Build your brand like a religion, first write your own "Bible"】 Today, @0x_claudia's sharing was very enlightening and just answered a little confusion I've had lately—how can startup projects achieve growth through "Partnerships"? Although I know that co-marketing can bring early user traffic, I used to struggle internally during practice: does the project really have leverage to negotiate partnerships at this early stage? Claudia proposed a key idea: "Expectations" are the most important asset for a startup brand in the cold start phase. 🥂 For Partners: Provide long-term growth potential, such as ecosystem synergy and user sharing, rather than short-term traffic exchanges. 👥 For Users: Establish trust through a clear product vision and substantial collaboration modules. In the past, I always worried about having "insufficient resources" in the early stages, but in fact, the true advantage of a startup is: flexibility + future narrative. Claudia also talked about the 0-1 "cold start logic chain:" The key to cold start is continuous review, finding the growth path that suits you best. 1️⃣ The product itself is the strongest customer acquisition engine; first refine the core value to attract users naturally. 2️⃣ Focus on validating effective channels to the extreme; at the same time, combine key product nodes to design experiences with viral potential, creating explosive points. 3️⃣ It's not about pursuing every breakout, but about precisely hitting the mark, accumulating momentum, and finding the leverage point that suits you best. Build your brand like a religion; first, you need to have your own "Bible"—a clear mission and values, which are the core beliefs of the brand. The task of marketing is to spread this belief, making people excited, resonating with them, and encouraging them to join. The key is to let others feel the real value and help, not just one-way output, but a "selfless" connection. When you convey hope, meaning, and a sense of belonging, you will naturally attract a group of "believers" to help build the brand and establish a truly sticky community. I also organized the SPICER growth model mentioned in class, the new trends in #Instagram+Google SEO, and the methodology of Branding👇

Internet Capital Market is Real. This morning, I just came across the Solana RWA panorama that Teacher Mert posted half a month ago, which includes several projects that are rarely mentioned in the Chinese community. While marveling at the awesomeness of the @Solana ecosystem, I feel it's time to bring these Hidden Gems back into the public eye❗️❗️❗️ Today, I'll first discuss the stock x Web3 part, and I will update the other major sections daily. If you're interested, remember to follow me: First contender: @superstatefunds: Main products include: 1) USCC: Superstate Crypto Carry Fund, primarily a crypto purchase option for institutional clients. It employs cash-and-carry trades for arbitrage strategies involving BTC/ETH/SOL. Currently, the AUM is about $170 million. The returns over the past 90 days have fluctuated between 5% - 10%. 2) USTB: Superstate Short Duration US Government Securities Fund, an on-chain short-term government bond investment tool, mainly facilitating on-chain purchases and launches through blockchain, as well as real-time asset pricing. The USCC part of Superstate Funds relies more heavily on @solana compared to USTB, which also has some bank Book Record. USTB mainly involves banks + ETH. Second contender: @xStocksFi This one should be very familiar to everyone recently, with strong support from @Bybit_Official, @krakenfx, and @solana, as well as participation from two DeFi providers, @byreal_io and @KaminoFinance. (By the way, thanks to @Solana_zh for providing the Byreal whitelist qualification). Currently, xStocks mainly aims to put 60 US stocks on-chain and list them on five major exchanges. The tokenization of stocks is still in its early stages, and predators like @RobinhoodApp are eyeing this big piece of meat, so it's hard to say who is doing well, who has advantages, or even what constitutes an advantage. Therefore, all we can do is keep an eye on it. Overall, I believe that tokenized stocks are still a major trend and must run parallel to regulation. If done well, the entire asset management industry will be directly reshaped. More importantly, I believe that smart token trading products like @sigmaboy_ai will replace a large number of asset management platforms and reap significant benefits. Third contender: @OndoFinance This is also an old player, focusing on asset tokenization. The product range is quite extensive, including: 1) US short-term government bonds: helping enterprises manage government bonds with high transparency and high returns. 2) US bonds & stablecoins: customized stablecoin/government bond issuance for large asset management institutions, with clients including @BlackRock, @FTI_Global, and many others. 3) FLUX: A DeFi lending protocol acquired by Ondo, which should be familiar to DeFi veterans. Basically, Ondo is an L1 providing RWA services for institutions, and it has a close relationship with Solana, which is expected to continue to empower each other. Fourth contender: @RemoraMarkets This contender is not as famous as the previous ones, but has a particularly good relationship with @Solana and is strongly bound to the Step system (utilizing data services provided by @StepFinance_). Remora's main business is in tokenized securities, aiming to provide more flexible options for stock purchases through tokenization. Currently, the product is not yet available, as it is still in the process of conducting KYB for enterprises and issuing stocks. According to the official website, Remora is expected to support trading of stocks from major companies like APPLE and Tesla in the future. However, based on the gathering of enterprises for KYB, it is reasonable to speculate that Remora's larger market lies in helping crowdfunding stocks achieve on-chain trading, similar to the STO craze back in the day. In summary, the stock RWA segment of the Solana ecosystem is quite comprehensive, catering to various stakeholders, big and small. Although I already want to start praising @solana heavily, this is just the first article, and it's just a small trial. The real summary will wait until I've written six articles, then I'll write it well❗️❗️❗️

This week, we threw a Yau Ma Tei event in a cha chaan teng. With herbal tea cocktails and egg tarts. As local as it gets. If you were there, tag us @hkfrens and share your favourite moment. Meanwhile, here are some shockingly true stories from the evening👇 1⃣ People asking contacts for spare tix 2⃣ People joking about hosting a side event nearby 3⃣ Waitlist warriors asking if they could show up an HOUR early for a higher chance of being let in😭 4⃣ SCALPERS (?!) 5⃣ People actually BOUGHT SECONDARY TIX and made it in We're flattered. Slightly terrified. Deeply grateful. Until next time, Yau Ma Tei 🫡

Seeker shipping countdown! Please confirm your shipping address as soon as possible to avoid affecting device delivery! The long-awaited @solanamobile Seeker will officially start global shipping on August 4, 2025! If you have successfully pre-ordered the Seeker, please make sure to complete the following steps before shipping to ensure the device can be delivered smoothly: 1️⃣ Confirm your shipping address: 2️⃣ Understand customs clearance and tax policies: Different countries may impose customs duties or value-added tax on imported electronic products, and Solana Mobile will not bear these costs. It is recommended to familiarize yourself with the customs regulations in your area in advance to avoid delays or returns due to tax issues. As of now, the pre-order quantity for Seeker has exceeded 150,000 units, and the system will ship in batches according to the order of pre-orders. To avoid delays, please confirm your address as soon as possible. If your area is not currently on the list of shippable countries, you may consider using a forwarding service or contacting a third-party logistics provider for assistance. The native Solana lifestyle is loading! 🚀

Congratulations to Bitcoin for breaking $120,000, setting a new all-time high, and becoming the fifth largest asset in the world. We are witnessing history. As of the end of June 2025, the Solar community has accumulated over 20,000 XP, contributing 2,719 XP in June, once again setting a new high after May 🎉 @LBankLabs has established a $1,500 monthly contribution fund for Solar, rewarding the top 10 contributors in the community each month to encourage members who continuously contribute to the Solana ecosystem. Here is the June leaderboard:

The capital market is happening on @solana.

Recently, DeFi has been very popular, and even real assets such as U.S. bonds and gold have been moved to the chain to earn interest, and Heichai has also bought a little Nvidia @Solana_zh xStocks to participate in the war. XD On the other hand, Big Brother #比特幣, the largest market capitalization, although the price of the currency has been rising, it is like lying flat dead money that cannot flow 😴: Heichai's BTC is not stuffy in a cold wallet with zero income, It is to take the risk of cross-chain to "work" on other people's sites (High risk, low reward). Fortunately, this boring situation, Yala @yalaorg decided to break! Yes, Heichai is here to share Alpha again! 🧵👇

Bullish on Solana 🐂 @Bullish is increasing its bet on the Solana ecosystem, Bullish Exchange has a global trading volume of more than 14 billion US dollars, and the current exchange fully embraces the Solana ecology, with Solana as the underlying infrastructure, and uses Solana as the public chain for all stablecoins by default, enabling custody, payment, transaction settlement and other fields!