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Un grande design non riguarda solo le immagini, ma anche la comprensione del pubblico e del prodotto.
Interessante discussione sulle modifiche al design che hanno permesso a Uber di funzionare per i mercati cash e unbanked. ⬇️
1 apr 2025
1/ In 2017, Uber was growing fast in emerging markets but cash payments were quietly breaking the business. Drivers kept 100% of fares, and Uber still needed its cut.
I joined the cash team to lead design. At first, it looked like an ops problem – but we fixed it with design. 👇
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