This million-dollar hit video: "Xiao Lin said" Talking about stablecoins is surprisingly easy to understand and smooth, and even makes people feel a little unsatisfied after listening to it. But most people may not realize that: This is not only an upgrade in her content direction, but also a deep collision between the traditional financial discourse system and the crypto world. And OKX, which she named, is the biggest beneficiary of this transformation: 🧵👇

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"Who is Xiao Lin?" A financial blogger who speaks about financial trends in a language everyone can understand, quickly breaking into the mainstream. With over 20 million fans across the internet, her videos often trend, spreading across all platforms like YouTube, Xiaohongshu, and Bilibili. She talks about inflation, U.S. Treasury bonds, AI, and now she is also discussing stablecoins, cryptocurrencies, and on-chain assets.

Starting from the end of 2024, the term "stablecoin" has frequently appeared in the broader financial content sphere. This time, Xiao Lin used a nearly half-hour video to systematically break down the institutional logic of stablecoins, cross-border circulation, and regulatory games. Many people who previously only looked at stocks or wealth management realized for the first time: It turns out that the crypto space is not just about speculation; it can also discuss systems and trust.

This video reached over 5 million views in just one day, covering multiple media platforms. The name OKX has also been mentioned and showcased multiple times within it. In discussions about stablecoins, payment networks, and trading trust mechanisms, exchanges often play an unavoidable key role: And OKX, after a long series of constructive actions, happens to be the most natural and persuasive example in the narrative.

Behind this is actually a new brand communication model: Brand Influence = What you do × Market Trends × Whether others are willing to tell your story Xiao Lin said that mentioning OKX is because it is worth talking about. This is much more authentic and effective than the brand itself posting a thousand tweets.

In the past few months, OKX has actually done a lot of things with long-term value. • Launched the cryptocurrency payment product OKX Pay, strongly supporting stablecoin payments. • Formed a strategic partnership with the world's second-largest stablecoin issuer to provide 1:1 instant exchange services between USD and USDC. • Joined the GDN (Global Dollar Network) and launched the stablecoin USDG. But when it comes to the concept of stablecoins, OKX is almost the only option.

In addition, the OKX team has also been working hard behind the scenes: • Launching high-yield stablecoin investment experience activities for new users • Introducing multilingual stablecoin educational content, striving for simplicity and clarity • Synchronizing content across multiple platforms such as YouTube, Bilibili, Zhihu, and Xiaohongshu All these efforts have finally yielded "communication returns" at this moment.

OKX's recent non-intrusive breakout has inspired all brands: • You can't control who talks about you • But you can control whether you have brand actions worth talking about Because as the narrative power gradually shifts from the project side to the content space, what you've done will become your brand image in the public context.

For other Web3 brands, this is a new route to follow: • Create reference points through action • Build trust through transparency • Enter the content creators' view with trend thinking You don't need a viral hit; you need to be the brand that others are willing to cite as an example when discussing trends.

What can we learn from this phenomenon? 1️⃣ The strongest brand communication is not exposure, but rather when others are willing to naturally reference you; 2️⃣ True influence is not about buying traffic or trending topics, but about building a narrative-worthy structure over the long term; 3️⃣ It's not about user education, but rather letting the content ecosystem actively help you educate users.

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