tokens are supposed to be your moat a way to bind users to a product and create a new kind of feedback loop that couldn’t exist before crypto but somewhere along the line, the focus shifted . tokens became airdrop bait . points became bait . attention became product and now we’ve got projects with zero retention, fake traction, and tokens that can’t survive two red candles you can’t build loyalty off one-time rewards you can’t build product-market fit with a spreadsheet of sybil scores because the moment the farming ends, most people disappear and the ones who stay? they’re staring at charts wondering why there’s no demand founders say: “we’ll add utility later” but later doesn’t come because tokens weren’t built to be used they were built to be distributed this is the downside of the current infofi wave too many tokens trying to serve marketing instead of mechanism every launch gets front-run by exit liquidity and the users who actually cared get drowned in volatility they didn’t ask for you said the token was for governance but nobody’s shipping anything worth voting on you said the token powers the ecosystem but the ecosystem needs incentives just to stay alive how long are we gonna keep pretending this works? the real ones are already shifting building tokens that flow through the app natively designing systems where usage = rewards = progression because points ain’t loyalty airdrops ain’t retention and attention isn’t product some tokens still feel inevitable because they’re tied to something you use, something that earns you more when you stay longer and when you see that, you realize… most tokens today are distractions but a few, a very few are actually roads <<<>>> i’m @0xsireal i write from the trenches, test from the ground up, and speak what most won’t say out loud check the page > you’ll see what time it is and if you’re hiring someone who gets product and people? let’s talk. and ofc, dr pepe for the culture - @belizardd