673% vs 22%. Same timeframe, same account, completely different story. This is why @KaitoAI's 'smart follower' metric is so useful. This chart shows our X growth from Sept 2024 to April 2025 (the month before our Layer3 campaign caused May's spike): 👉 Total followers (green bars): 53.6k → 65.6k (22% increase) 👉 Smart followers (blue line): 207 → 1,600 (673% increase) The green bars hide the real story - while total growth looks nearly flat, we actually grew our smart follower base by nearly 7x during that period! The lesson? Aggregate numbers can hide what's working. When possible, filter the data for what actually matters.