ETH isn’t just a digital store of value—it’s SoV with yield. Most store-of-value assets fall into two camps: scarce but inert (gold, BTC, art) or yield-generating but fragile (stocks, real estate). ETH combines the best of both: it’s portable, durable, scarce, seizure-resistant and it pays yield. That aligns with investor behavior—65% of U.S. households own yield-bearing real estate, while only 11% hold non-yielding gold. Capital flows to assets that protect and produce. As that preference scales, ETH isn’t just a new asset—it’s a new archetype. A programmable, income-generating store of value that could eat market share from legacy stores.