Cluely is a16z’s distribution strategy. Not the other way around. @im_roy_lee is probably the most controversial and definitely the loudest founder in tech right now. Cluely is getting tons of attention, and it’ll likely become a unicorn. But this isn’t just about the product. @a16z's investment is a calculated move to dominate distribution among Gen Z founders - to position themselves as the firm for the next wave of viral, charismatic builders. They’re not just writing checks - they’re buying cultural gravity and it's part of their marketing budget. The risk? Roy mentioned that he clearly optimizes for personal fame, not just startup success. And when a founder’s priorities skew toward fame, it can lead to decisions that optimize for attention rather than long-term success - even if the valuation keeps rising. Cluely might win big. But it might also burn hot. Either way, this is venture as narrative warfare - and a16z knows exactly what game they’re playing, I think.